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All Journal Jurnal Penelitian dan Evaluasi Pendidikan Statistika Indonesian Journal of Educational Studies Jurnal Pendidikan Matematika Biocelebes CHEMPUBLISH JOURNAL Jurnal Ilmiah Mahasiswa Pendidikan Kewarganegaraan Jurnal Ilmiah Mahasiswa Pendidikan Guru Sekolah Dasar The 2nd Proceeding Indonesia Clean of Corruption in 2020" JURNAL SERAMBI ILMU Syariah: Jurnal Hukum dan Pemikiran MITRA: Jurnal Pemberdayaan Masyarakat SEIKO : Journal of Management & Business PROSIDING SEMINAR NASIONAL PROGRAM PASCASARJANA Halaman Olahraga Nusantara : Jurnal Ilmu Keolahragaan YUME : Journal of Management Jurnal Ilmu dan Teknologi Kayu Tropis INTEK: Jurnal Penelitian Neraca: Jurnal Pendidikan Ekonomi Legalitas: Jurnal Hukum Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences TAJDID: Jurnal Pemikiran Keislaman dan Kemanusiaan Khatulistiwa: Jurnal Ilmu Pendidikan Jurnal Manajemen dan Profesional Jurnal Pengabdian Masyarakat Ilmu Terapan (JPMIT) Journal of Islamic and Law Studies (JILS) Jurnal Teknik Mesin Sinergi Media Didaktika : Jurnal Ilmiah Pendidikan dan Pembelajaran Journal of Training and Community Service Adpertisi Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Seminar Nasional Hasil Penelitian LP2M UNM Legalpreneur Journal JURNAL MANAJEMEN DAN INVESTASI (MANIVESTASI) Engagement: Jurnal Pengabdian Kepada Masyarakat
Ruslan Ruslan
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Journal : Jurnal Manajemen dan Profesional

 1 
STRATEGI PROMOSI MEDIA SOSIAL, REPUTASI DEVELOPER DAN INOVASI PRODUK DALAM MENENTUKAN KEPUTUSAN PEMBELIAN PADA PROPERTI LAVISH HILLS RESIDENCE BATAM DEVELOPER CIPUTRA GRUP Ruslan Ruslan; Tin Agustina Karnawati; Yunus Handoko
Jurnal Manajemen dan Profesional Vol 4 No 1 (2023): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v4i1.1189

Abstract

The aim of this study is to scientifically determine what variables are considered by consumers before deciding to make a purchase at Lavish Hills Residence Batam by Ciputra Group. The variables used in this study include: social media promotion, developer image, and product innovation. Quantitative research is the method employed. The population in this study amounted to 148 consumers. Simple random sampling is a sampling method used in this study, and through the use of Slovin formula has collected samples used as many as 108 respondents. In this work, multiple linear regression analysis approaches were implemented as the analytical strategy. According to the study's findings, product innovation and developer image had a positive and significant influence on consumers' decisions to purchase a property at Lavish Hills Residence Batam. However, social media promotion had a positive but not statistically significant impact.
Co-Authors Adie Kurbani Agrippina Wiraningtyas, Agrippina Agusrawati Agusrawati Ahmad Mukhaidir Shidiq Ahmad Sandi Alimuddin Alimuddin Amran Amran Andi Ikhsan Andi Tenriawaru Anwar Hafidzi Ardiansyah Halim Arif, Muhammad Faisal Asrul Sani Aswani Aswani Bahran Bahran Bambang Subiyanto Bernard Bernard Daska Azis Dedek Maulana Djauhari Djauhari Fahinu Fahinu Gunawan Gunawan Gusti Ngurah Adhi Wibawa Hamdan Mahmud Hamdan Mahmud Hamirul Hadin Hendra Hendra Herdi Budiman Hisyam Ihsan Ika WAHYUNI Irma Mariana Irma Yahya Iskandar Pattih Kadir Kadir Kamaruddin Kamaruddin Luthfiyah Luthfiyah M. Hafizul Furqan M. Samsul Huda Maskur Maskur Milawartati T Mubarak Bakri Muh Fihris Khalik Muh. Y Massijaya Muhammad Alqadri Burga Muhammad Daud Muhammad Kabil Djafar Muhjam Kamza Nor Ipansyah Nur Azizah Basmar Nurfidianty Annafi Nurhayati Nurhayati Nurjamal Nurjamal Pahrul Pahrul Purwito Purwito Rahmat Wijaya Rida Alfida Sahidah Sahidah Saiful Usman Siti Faridah Sri Hayu Wibayanti Sri Yanti Sukma S Kusuma Sulaiman. Sulaiman. Syahrul Saumi Syiar Rinaldy Teguh DARMAWAN Tin Agustina Karnawati Wayan Somayasa Yunus Handoko Yusup AMIN